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The AI Money Playbook | EmpowerCore Solutions
From Will Stewart · EmpowerCore Solutions

You learned AI.
So why is nobody paying you?

The tools were the easy part. This is the other half: market, offer, price, proof, follow-up. 9 chapters on how people actually buy.

The AI Money Playbook by Will Stewart

$7

9 chapters · 26 pages · Read it in an hour, use it tomorrow

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Instant delivery. Every chapter ends with an exercise.

From the desk of Will Stewart

Washington, DC

Dear AI expert nobody's paying yet,

You want to make money with AI. So do 4 million other people who watched the same YouTube video you did.

They all learned the same tools. They all took the same free courses. They all posted the same sentence on LinkedIn: "I help businesses leverage AI to optimize their workflows." And they're all broke.

Not because AI doesn't work. It works. Not because there's no demand. The demand is massive. They're broke because they skipped the half that actually pays: they learned the hammer, and never learned how to find someone who needs a house built.

So I wrote the other half down. Nine chapters: pick a real market, build an offer with math in it, price it without apologizing, manufacture proof before you have clients, get clients without a single cold pitch, and follow up like the professionals who actually close.

None of it is new. It comes from 50 years of direct response marketing, the tradition that sold everything from mouthwash to millionaires' newsletters. If you've ever read Dan Kennedy, you'll recognize the DNA. I just aimed it at the one market that never learned it: people trying to sell AI.

It's $7. You can read it in an hour and run the Chapter 1 exercise tonight.

Will

Will Stewart, MBA · EmpowerCore Solutions

P.S. This book contains zero prompts. On purpose. The prompts are free on YouTube. The part that pays never made it to YouTube, because the people who know it sell it.

In 1922, two copywriters made $4 million selling a product nobody wanted.

Listerine was a hospital antiseptic. Nobody bought it. Then two copywriters realized they could sell it as the cure for bad breath. One problem: nobody knew they had bad breath. It wasn't a thing people worried about.

So they made it a thing. They ran ads about a woman named Edna who couldn't get a date because of her breath. Within one year:

$5 million in ad spend. $4 million in profit.
In 1922 dollars.

DON'T FOOL YOURSELF
Halitosis makes you unpopular
No matter how charming you may be or how fond of you your friends are, you cannot expect them to put up with halitosis (unpleasant breath) forever. They may be nice to you, but it is an effort. Don't fool yourself that you never have it, as do so many people who constantly offend this way...
LISTERINE

The actual 1922 campaign. Reproduced in Chapter 2.

They didn't invent a product. They invented a problem. And a century later, that is still the whole game: most people selling AI walk into a business and say "would you like help with AI?" The owner says "I'm fine." Because nobody buys a solution to a problem they can't see.

Chapter 2 shows you how to run the Listerine play with AI: find the problem your market can't see, show it to them with a number attached, and watch "I do AI consulting" become "I found a $40,000 gap in your marketing that AI can fix in one afternoon."

A taste of what's inside:

  • Why "small business owners" is not a market, and the one-paragraph person who is (Chapter 1)
  • The Listerine play: how to sell something nobody knows they need, with the exact script (Chapter 2)
  • The 4-part offer that sells itself: who it's for, what they get, what NOT buying costs them, and the no-brainer math (Chapter 3)
  • Person A vs Person B: the two-sentence difference that decides who the dentist calls (Chapter 4)
  • Three pricing rules, including why charging by the hour punishes you for being good (Chapter 5)
  • How to build bulletproof proof when you have zero clients and zero testimonials (Chapter 6)
  • Four ways to get clients without sending one cold DM (Chapter 7)
  • The 5-touch follow-up sequence, with the exact day numbers, that closes the deals everyone else abandons (Chapter 8)
Get the Playbook · $7 →

Instant delivery · Read it in an hour

You're a dentist. You need AI help.
You find two people.

Straight from Chapter 4:

Person A

"I help businesses leverage AI to optimize workflows and increase efficiency."

Deleted. Along with 4 million identical posts.

Person B

"I help dental practices automate patient follow-ups, insurance verification, and appointment reminders. I've worked with 6 dental offices this year."

Gets the call. Every time. Even if Person A is better at AI.

The book turns you into Person B.

Chapter 6 says: use full names and specific numbers.

So here's the book practicing its own chapter:

JB
John
Real Estate Professional

"Will changed it for me by saying I was focusing on the wrong platform. One conversation changed everything."

Annual goal: 3 sales. Actual: 7 by mid-May. Revenue secured through 2028.

Full disclosure: John is a client, and that result came from working together, not from reading a PDF. But the thinking that found his wrong platform is Chapter 1 of this book: Market, Message, Media, in that order. The book is the thinking, written down for $7. And yes, a real estate professional drowning in marketing tasks is literally the example that opens Chapter 1.

Get the Thinking · $7 →

Delivered in 60 seconds

Will Stewart, AI Implementation Consultant

Written by someone who charges four figures for this thinking.

I run AI implementation sprints for business owners. The market-first diagnosis in this book is the same one my $1,997 Sprint clients get. This is the $7 version: the principles, in your hands, tonight.

Will Stewart · LinkedIn Top Perspective Voice in AI · 30 years in tech and operations

Nine chapters. Zero prompts.

Every chapter ends with an exercise. Do them in order and you have a business.

01

You Don't Have an AI Problem. You Have a Market Problem.Market, Message, Media. In that order. Always.

02

The Created ProblemHow to sell something nobody knows they need.

03

The Offer That Sells ItselfFour parts. If it sounds like a LinkedIn bio, start over.

04

Pick a Niche or Die Trying"AI for everyone" means AI for no one.

05

Price It Like a ProfessionalNever price the deliverable. Price the outcome.

06

Proof Beats EverythingHow to build receipts before you have clients.

07

How to Find Clients Without Cold PitchingThe more you chase them, the faster they run.

08

Follow Up or DieFive touches over three months. Day numbers included.

09

The One Thing That Actually Differentiates YouIt isn't skill. It's positioning.

Plus "The Real Playbook": the closing argument on why the tools change every year and the principles don't change ever. And every chapter ends with a do-it-today exercise, starting with the one that finds your market tonight.
Get All 9 Chapters · $7 →

Fair questions, straight answers

"Is this going to teach me AI tools?"

No, and that's the point. The tools are free on YouTube. This book contains zero prompts and zero tutorials. It covers the half nobody teaches: finding your market, building the offer, pricing it, proving it, and following up. The half that decides whether you get paid.

"26 pages? That's short."

On purpose. It's a playbook, not a textbook. Nine chapters, each one ending with an exercise you can run the same day. You can read the whole thing in an hour, and the Chapter 1 exercise alone (write down one specific person, not a category) is worth more than most $500 courses, because it's the step everyone skips.

"I'm not selling AI services. Does this still apply?"

Yes. The principles come from 50 years of direct response marketing, tested across thousands of businesses. They work whether you're selling AI, plumbing, or financial advice, because they're not about the product. They're about how people buy. AI is just the example that runs through every chapter.

"Why only $7?"

Honestly? Because $7 filters for people who act, and this book only works if you do the exercises. And yes, if the thinking helps you, I sell bigger things: that's the whole business model, stated plainly. No forced upsell at checkout, no surprise subscription. $7, book, done.

"What exactly do I get?"

The full playbook as a PDF, delivered instantly: 9 chapters plus the opening and closing essays, 26 pages, an exercise at the end of every chapter, and the 5-touch follow-up sequence with the exact day numbers. Readable on any device in about an hour.

The AI Money Playbook by Will Stewart

A month from now, you're not posting "I help businesses leverage AI."

You have one specific person you serve, an offer with math in it, a price you can say without flinching, and a follow-up system quietly closing the conversations everyone else abandoned.

$7
Chapter 5 says never leave a price naked, so: one client at even $200 pays for this book 28 times over.

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Instant digital delivery · Read tonight, use tomorrow · No upsell at checkout

P.S. Not selling AI services, just want AI working in your own business? That's the other book: The Complete Beginner's AI Playbook, $17. That one teaches the tools. This one teaches the business.